Shopify & Shopify Plus
Official Shopify Partner. Theme builds, Plus migrations, custom apps, Shopify Functions, B2B, multi-currency.
Shopify Partner · DTC brands
Shopify Partner builds and CRO for brands that want to scale.
Shopify Plus, Klaviyo lifecycle marketing, headless storefronts, and structured conversion rate optimization. We don’t launch pretty stores — we build the funnel that turns traffic into AOV, and AOV into LTV.
Why DTC brands hire us
The store launches. Then the work starts.
Most agencies hand you keys to a beautiful Shopify store and disappear. We treat launch as day zero of CRO. Every PDP, every cart, every checkout step gets tested, measured, and improved against real revenue numbers — not lighthouse scores.
28%
Median conversion rate lift in first 90 days of CRO retainer
35%
Typical share of revenue Klaviyo should drive — most brands are at 18%
<2 sec LCP
Performance bar we ship every build to
Plus
Shopify Plus partner — checkout, B2B, Functions
The e-commerce stack we run
Shopify is the engine. Everything else is leverage.
Shopify and Shopify Plus as the commerce core, Klaviyo as the relationship layer, structured CRO as the growth lever, and headless when the brand needs it. We pick the right combination for your margin profile, not the most expensive one.
Klaviyo Lifecycle
Flows, segmentation, SMS, predictive analytics. The 9 core flows every DTC brand needs and the 3 most leave out.
Conversion Rate Optimization
Structured A/B testing on PDP, cart, checkout, and post-purchase. Hypothesis → test → ship → learn.
Headless Shopify
Hydrogen, Next.js, Nuxt. Used when bespoke UX or extreme performance matters more than template speed.
Subscriptions & Upsells
ReCharge, Skio, or Shopify Subscriptions. Pre-purchase upsell, post-purchase upsell, cart upsell.
Shopify SEO
Technical SEO, collection page optimization, structured data, AEO for ChatGPT and Perplexity product citations.
Conversion optimization
“Add to cart” is the easy win. Checkout is where you lose.
Most DTC brands obsess over PDPs and ignore checkout. Then they wonder why a 4% PDP add rate becomes a 1.6% conversion rate. We instrument the entire funnel and fix the actual leaks — not the ones that just feel important.
Hypothesis-driven testing. Real statistical significance. No “round up to charity” theater. Just compounding lift, month over month.
- PDP testing — pricing layout, sticky ATC, social proof placement, variant logic.
- Cart optimization — upsell logic, free-shipping bar, cart drawer vs. page.
- Checkout extensibility — Shopify Functions, post-purchase upsell, accepted payment mix.
- Mobile-first design — because 78% of DTC checkout happens on phones.
- Speed budget — sub-2s LCP enforced as a ship gate, not a nice-to-have.
- Post-purchase — one-click upsell, subscription upgrade, referral capture.
Real result · supplements brand
Conversion 1.9% → 3.1% in 90 days.
A supplements brand on Shopify Plus added 1.2 percentage points to site-wide conversion through structured testing on PDP variant logic, cart drawer behavior, and a post-purchase subscription upsell.
63%
Relative conversion lift · same traffic, same spend
Klaviyo & lifecycle
Email should be 35% of revenue. Most brands are at 18%.
The gap is almost always the same: bad segmentation, missing flows, no SMS, and zero post-purchase sequence. We close it.
The core 9 flows
Welcome, browse abandon, cart abandon, checkout abandon, post-purchase, win-back, sunset, replenishment, VIP.
Segmentation that earns
RFM tiers, predicted CLV, category affinity. Sends people the message they want, not the broadcast you wrote.
SMS as a channel
Klaviyo SMS or Attentive — paired with email, not duplicated. AOV moves fast when SMS is done right.
Campaign calendar
Weekly campaigns, product launches, holiday moments — planned a quarter ahead, not the night before.
Your store is leaking money in 4 specific places.
Book a free CRO audit. We’ll show you the four highest-leverage fixes — for free — whether you hire us or not.
How we deliver
From audit to first ship in 14 days.
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1
Free CRO audit
20-minute call + a written audit of your top 4 leaks. Yours to keep whether you hire us or not.
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2
Build sprint (weeks 1–2)
First wave of fixes shipped. Analytics instrumented. Test framework live.
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3
Test cadence (ongoing)
2–4 structured A/B tests per month. Statistical significance enforced. Wins shipped permanently.
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4
Klaviyo expansion
Missing flows added. Segmentation rebuilt. SMS layered in. Campaign calendar locked.
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5
Monthly review
Revenue impact, conversion deltas, next quarter’s roadmap. Ownership-level reporting.
FAQ
Questions DTC operators ask before signing.
Real answers to the questions e-commerce founders ask before signing.
Are you a Shopify Partner?
Yes. Discover Solutions is an official Shopify Partner. We deliver Shopify and Shopify Plus builds, theme customization, app development, and headless Shopify storefronts.
How much does a Shopify build cost?
Theme-based builds run $6,000–$18,000. Custom Shopify Plus builds run $20,000–$80,000+. Headless Shopify with custom storefront starts around $45,000. Ongoing CRO retainers start at $3,500/month.
Can you migrate us to Shopify Plus?
Yes. We handle migrations from WooCommerce, Magento, BigCommerce, or earlier Shopify plans to Shopify Plus — including checkout customization, B2B, multi-currency, and Shopify Functions.
Do you do conversion rate optimization?
Yes — CRO is core. We run structured A/B testing on PDPs, cart, checkout, and post-purchase. Most clients see 15–35% lift in conversion rate within 90 days.
Do you handle Klaviyo?
Yes. Klaviyo flows, segmentation, lifecycle email + SMS, and integration with your Shopify data. Email is typically 25–40% of DTC revenue and most setups are leaving half of it on the table.
Can you build headless Shopify?
Yes. Hydrogen, Next.js, or Nuxt frontends with Shopify as the commerce engine. Used when you need bespoke UX, content-driven storytelling, or extreme performance.
Will you handle paid ads too?
We don’t run paid ads directly but we partner with strong DTC-focused ad agencies. Our job is to make sure the traffic they send actually converts.
Ready to compound conversion?
Book a 20-minute CRO audit. We’ll show you the four highest-leverage fixes on your Shopify store — for free — whether you hire us or not.