Dental SEO — Google & Bing
Technical SEO, on-page optimization, programmatic location and procedure pages, internal linking, Core Web Vitals, and ethical link earning for dental and healthcare entities.
Dental SEO agency · SEO + AEO + GEO
A dental SEO agency that ranks you in Google — and gets you cited by ChatGPT, Claude, Perplexity, and Gemini.
Discover Solutions is a dental SEO agency for practices and groups that want new patients, not traffic reports. We run local SEO and Google Business Profile, answer-engine optimization for AI Overviews, and generative-engine optimization for the chat assistants patients now ask first. Schema-first. E-E-A-T-led. HIPAA-aware.
Why us
Three engines. One strategy. Built for healthcare entity rules.
Most dental SEO agencies are still optimizing for 2019 Google. We optimize for the answer surfaces patients actually use today — including the ones that never send a click.
3
Engines worked in parallel — classic search, answer engines, generative engines
90 days
Written plan with dated milestones before any content is published
25
Patient queries we baseline across Google, ChatGPT, Claude and Perplexity on day one
E-E-A-T
Expertise · Experience · Authoritativeness · Trust
What we run
One operator. Three engines.
Each engine has its own rules. The work product overlaps. The strategy is one document.
AEO — Answer Engines
Featured snippets, People Also Ask, Google AI Overviews, Bing Copilot. Passage-level answer blocks, FAQPage schema, and clean entity definitions so engines extract you cleanly.
GEO — Generative Engines
ChatGPT search, Perplexity, Claude, Gemini. llms.txt, crawler access, citable third-party signals, and brand mention strategy on the sources LLMs actually retrieve from.
Local SEO + Google Business Profile
Google Business Profile optimization for Naperville, Houston, Dallas, and every metro you serve. Weekly posts, review velocity, NAP audits, and local citation building.
Schema markup
MedicalBusiness, Dentist, Physician, MedicalProcedure, FAQPage, Review, Person. Validated, deployed, and monitored — not just generated and dropped into the head.
E-E-A-T content
Doctor-authored, doctor-reviewed content with proper author schema, credentials, and citations. Google’s medical-content quality bar — without the AI-slop tax.
How AI search actually works
If ChatGPT doesn’t know your practice exists, neither do the patients asking it.
ChatGPT, Claude, Perplexity, and Google AI Overviews don’t browse like Google. They retrieve from a curated set of sources — Wikipedia, Reddit, high-authority publications, partner directories, and a handful of trusted local sources. Your homepage isn’t enough.
We work the inputs LLMs actually read: clean entity data on your site, citations from healthcare directories, doctor profiles on credible publications, and structured content blocks that LLMs can extract and quote verbatim.
- llms.txt + crawler access — explicit permissions for OAI-SearchBot, PerplexityBot, ClaudeBot, GoogleOther.
- Entity consolidation — one canonical practice entity across Google, Wikidata, your site, GBP, and partner directories.
- Citable answer blocks — short, factual, attributable passages with named author.
- Third-party authority — earned mentions in Healthgrades, Zocdoc, ADA, AGD, AHA sources.
- Brand mention monitoring — track citation share on ChatGPT, Perplexity, Claude monthly.
- Conversational query coverage — content built for “Who is the best dentist in Naperville for veneers?” not just “Naperville dentist.”
How we measure it
We baseline your AI visibility before we touch anything.
On day one we run 25 high-intent patient queries — the ones that actually precede a booking — through Google, ChatGPT, Claude, and Perplexity, and record whether your practice is named, which competitors are, and which sources each engine cited. That baseline becomes the scorecard we report against every month, so you can see movement instead of taking our word for it.
- Citation share — how often you are named, per engine, per query.
- Source gap — which pages and directories the engines cite instead of you.
- Local pack position — tracked per metro and per procedure term.
- Branded search volume — the leading indicator that awareness is compounding.
Find out where you stand in AI search.
We run 25 high-intent queries through ChatGPT, Claude, Perplexity, and Google AI Overviews — and send you the report. Free.
How we deliver
A 90-day plan, then monthly compounding.
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1
Audit + entity baseline
Technical SEO, schema, GBP, AI citation baseline. 25-query AI visibility scan. Written remediation plan.
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2
Foundation (Days 1–30)
Schema deployment, llms.txt, GBP cleanup, NAP fixes, internal linking, Core Web Vitals.
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3
Content engine (Days 30–60)
Doctor-authored procedure and location pages. Answer-engine blocks. FAQ schema. Reviewer credentials.
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4
Authority + GEO (Days 60–90)
Directory placements, doctor profiles on credible publications, partner backlinks, AI citation push.
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5
Monthly compounding
2–4 new pages per month, schema audits, GBP posts, AI citation tracking, monthly written report.
FAQ
Questions practice owners ask before signing.
Real answers to the questions practice owners ask before signing.
What does a dental SEO agency actually do?
A dental SEO agency makes your practice findable at the moment a patient is looking. In practice that means four things: technical work so search engines can crawl and understand your site; local SEO and Google Business Profile management so you appear in the map pack for your city; content built around the procedures you actually want to book; and, increasingly, answer- and generative-engine optimization so the AI assistants patients now ask are naming your practice. We deliver all four as one program.
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimization) targets the engines that answer questions directly — Google AI Overviews, ChatGPT search, Perplexity, Claude, Gemini, Bing Copilot. SEO targets the classic blue-link results. They share fundamentals (E-E-A-T, schema, crawlability) but AEO requires extractable answer blocks, clear entity definitions, and a citable source pattern.
What is GEO and do I need it?
GEO (Generative Engine Optimization) is the practice of getting your brand cited inside AI-generated responses. If you are a dental or healthcare practice, you need it — patients are already asking ChatGPT and Perplexity for recommendations. If you are not in those answers, the local pack alone is no longer enough.
How long until we see rankings move?
Local pack lifts in the Chicago Suburbs, Naperville, Houston, and Dallas usually show in 30–60 days with proper Google Business Profile and schema work. Organic blue-link rankings typically move in 90–120 days. AI citations in ChatGPT and Perplexity can move within a single content-publishing cycle once entity and schema work is done. These are typical ranges from our delivery experience, not guarantees — no honest SEO agency can promise a position.
How do you get cited by ChatGPT, Claude, and Perplexity?
Three levers: (1) a clean llms.txt and crawler access for OAI-SearchBot, PerplexityBot, ClaudeBot, and GoogleOther; (2) entity consolidation so your practice is one canonical entity across Google, Wikipedia/Wikidata, your site, and partner directories; (3) passage-level citable content — short, factual answer blocks with named author, structured data, and clear sourcing.
Do you do Google Business Profile and local SEO?
Yes. GBP optimization, weekly Google Posts, review velocity, NAP consistency across 60+ citation sources, geo-targeted service pages, and local schema are the foundation of every dental SEO engagement we run.
What schema do you implement?
Per page: MedicalBusiness, Dentist, Physician, MedicalProcedure, Service, FAQPage, BreadcrumbList, Review, AggregateRating, Person (for doctors), and HowTo where relevant. We validate every page with Schema.org’s validator and Google’s Rich Results test before deploying.
How much does dental SEO cost?
Monthly retainers start at $2,500/month for a single-location practice. Multi-location dental groups and DSO-scale clients typically run $4,500–$8,500/month. There is a one-time technical foundation fee (schema, llms.txt, information architecture, redirects) of $3,500–$7,500 depending on site size.
Do you work outside Chicago Suburbs, Houston, and Dallas?
Yes. We run dental SEO, AEO, and GEO programs for practices nationwide. Our three named metros are where we host in-person workshops and concentrate Google Business Profile attention, but our delivery model is identical anywhere in the United States.
Be the answer. Not just a link.
Book a 20-minute call. We’ll run your top 25 patient queries through Google, ChatGPT, and Perplexity live — and tell you exactly what’s missing.